User research, is one of the very interesting and very important phase of design journey of a product. Although research starts with a smallest idea of a product, it's impact to the final product is very heavy. If the research goes in the right direction, product achieves all the success metrics, otherwise whatever the phase your product in, you have to do the research again.

User Research and Beyond
Usability Testing
A Journey as a Usability Tester
SamsClub eCommerce - Grocery Pickup
UX Researcher
↑Back to Top